Did you know that.....the steering wheel production took off in Tunisia in the early 2000s when customer demand for leather-covered steering wheels increased?

Customers in Asia wanted steering wheels with thick stitching to accentuate the aesthetics of the leather, while Germans instead wanted completely smooth steering wheels.

Image: Design preferences differ between countries. In Asia, they want stitches in the leather, as shown in this 2022 picture. 

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