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Market and Sales

Our strong global presence is contributing both to a more diversified customer mix and achieving growth above the average market rate.

Sales by Region

Autoliv now has virtually one third of sales in each of the three regions Europe, Americas and Asia including Japan. Our strong position, also outside the traditional market in Europe and North America, allows us to take advantage of the growing vehicle production in emerging markets, such as China and India. 
 
The effect of our global presence is evidenced by the fact that Asian vehicle manufactures accounts for 37% of our global sales today, compared to 24% ten years ago.  
 
 
Sales by Customer

Our strong global presence is contributing both to a more diversified customer mix and has also allowed our company to outperform the market over the last decade.

 
The top five customers represent approximately 52% of sales.  
 

As a technology leader, premium vehicles are especially important to Autoliv, not only in terms of sales per vehicle but most importantly as a way to introduce new technologies into the market. This is evidenced by Volvo, BMW and Mercedes who have introduced many of Autoliv’s “world-first products”.

 
Volvo, BMW and Mercedes collectively accounted for around 5% of the global vehicle production and for approximately 14% of our sales in 2014.