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Who We Are |
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Fast Facts
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Our Market
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Competitors
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Customers
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Governance
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Board of Directors
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Committees
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Senior Management
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Compensation
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Shareholders Meeting
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Proxy Statements
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Articles of Association
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Codes of Conduct
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Reporting Structure
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Manufacturing
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Awards
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Quality
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Tools - Methodologies
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Social Responsibility
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Environmental Policy
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History
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| Who We Are |
| World Leader in Automotive Safety |
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| Market by Region |
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The European market, which has doubled in value since 1997, has accounted for 50% of the growth of the global occupant restraint market. Since Autoliv commands almost 50% of this market, we have benefited from this trend.
We are also benefiting from the rapid growth in the Rest of the World (mainly Asia Pacific). This market has surged by 189% since 1997 and now accounts for 18% of the global market.
As a result, Autoliv's sales in the Rest of the World have quadrupled. This market now accounts for 12% of consolidated sales compared to 4% in 1997. This trend is likely to continue since we have a relatively strong market position in these emerging markets, where the largest competitors typically are local companies that lack global capabilities and the latest technologies - which we and our global competitors have and are developing. |
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| Competitors |
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Autoliv commands, according to our estimates, more than one-third of the global market for airbags, seatbelts and the related electronics.
Our competitive edge is a result of our technological leadership, superior global presence and system capabilities, with inhouse expertise in all key competence areas. We have also advanced our positions in Asia to take advantage of the superior growth in that region. This has given us a better customer mix globally than most of our competitors. TRW Automotive, which accounts for about a fifth of the market, is an American company with shares listed on the New York Stock Exchange.
Takata, which also accounts for about one fifth of the market, is a Japanese family-owned company listed on the Tokyo Stock Exchange. Takata has grown its business partially as a result of the global success of the Japanese vehicle manufacturers.
All other competitors (including Toyoda Gosei and Key Safety Systems) account for approximately 25% of the market.
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